turn research into a feeling people want to be part of.
deliverableschoice from 2-3 brand conceptswritten brand story per conceptlifestyle persona descriptionvisual direction in the form of a moodboard
define
set the brand's foundation: personality, story, values, tone and pay-off.
deliverables20-30 pg. brand bible your entire team can point toa brand personality based on the 12-archetype modela tone of voice including example sentences3-5 brand-world-building themes
build
activate your world: strategy for launch, content, partnership and cultural conversation.
deliverables · pick 2go-to-market [launch] strategy plan"the story" video series: 1 hero video + 4 shortscontent strategy plan [1 month]offline activation concept plan
"we know it's hard to look at big lifestyle or cult(ure) brands and wonder: how did they get there? so we reverse-engineered their journey into 4 steps. we call it the uchū way."
riska · uchū's founder
01 · find your phase
four phases. start where you are.
plottingn0°
the roadmap is one road with four phases. you don't have to walk all of it, you have to know where you get on. three questions and we'll point at yours.
[ point 01 · what exists ]
what's out there today?
[ point 02 · the feel ]
honestly. does it feel like you?
[ point 03 · the story ]
a stranger asks what your brand stands for. what happens?
phase 01
discover
research your audience, market, competitors & culture: by doing research you'll find the winning space to tap into.
deliverables
audience lifestyle description & persona
market & competitor analysis
trend & culture report
highly relevant insights and chances
start here when
you have an idea but don't know how to brand it
you have an idea, but no proof: this turns instinct into insight
you're not sure how to differentiate from the rest
turn research into a feeling people want to be part of, based on insights, we come up with the big idea of what your brand should look, sound and feel like.
deliverables
choice from 2-3 brand concepts
written brand story per concept
lifestyle persona description
visual direction in the form of a moodboard
start here when
you're not sure what lifestyle fits your brand
you don't know what your story is, or how to add emotion to it
you know your product is good, but can't explain why anyone should care
setting the brand's foundation, story & mission: the belief system behind your brand: personality, story [belief vs. enemy], tone of voice and pay-off come to life.
deliverables
20-30 pg. brand bible your entire team can point to
a brand personality based on the 12-archetype model
a tone of voice including example sentences
3-5 brand-world-building themes
start here when
you have a concept, but no brand bible your whole team understands
you want your audience to stay, follow your story and become loyal
leave knowing what to post, how to launch or how to go-to-market: translating all phases into a strategy for launch, content, partnership or cultural conversation.
pick 2
go-to-market [launch] strategy plan
"the story" video series: 1 hero video + 4 shorts
content strategy plan [1 month]
offline activation concept plan
product [launch] or campaign strategy plan
start here when
your foundation is set and it's time to launch
you know who you are, but not what to post
you want your world to reach the people it's built for
once the strategy & direction is set, we move to execution. uchū's network is full of specialized creatives, and we're big on building brand teams, so you've got a strategist and a creative on board.
